Data protection

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for entering into a contract. You are not obligated to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other information is provided in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Server log files
You can visit our websites without providing any personal information.
Each time you access our website, your internet browser transmits usage data to us or our web host/IT service provider, which is then stored in log files (server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider.
The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the smooth operation of our website and improving our services.

Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. The EU Commission has issued an adequacy decision for Canada. The EU Commission has also issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to the EU Commission's Standard Contractual Clauses.

contact

Responsible party / Data Protection Officer
Please contact us if you wish. The data controller is: Joachim Küllenberg, Mönkenbrook 11, 23869 Elmenhorst, Germany, +49 4532 9915098, info@crazychair.de

You can reach our data protection officer directly at: Mönkenbrook 11, 23869 Elmenhorst

Customer initiates contact via email
If you contact us proactively via email, we collect your personal data (name, email address, message text) only to the extent that you provide it. This data processing serves the purpose of processing and responding to your inquiry.
If the contact is for the purpose of carrying out pre-contractual measures (e.g., providing advice on purchase interest, preparing an offer) or relates to a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.
If you contact us for other reasons, this data processing is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Article 6(1)(f) GDPR.
We will only use your email address to process your request. Your data will then be deleted in accordance with statutory retention periods, unless you have consented to further processing and use.

WhatsApp Business
If you contact us for business purposes via WhatsApp, we use the WhatsApp Business version provided by WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “WhatsApp”). If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves to process and respond to your contact request. For this purpose, we collect and process your mobile phone number registered with WhatsApp, your name if provided, and other data to the extent you have made it available. We use a mobile device for this service whose address book contains only data from users who have contacted us via WhatsApp. Therefore, no personal data is shared with WhatsApp without your prior consent to this.
Your data will be transferred by WhatsApp to servers of Meta Platforms Inc. in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Meta Platforms Inc. is certified under the TADPF and has thus committed to complying with European data protection principles. If the contact is for the purpose of carrying out pre-contractual measures (e.g., providing advice regarding a potential purchase, preparing a quote) or relates to a contract already concluded between you and us, this data processing is based on Article 6(1)(b) GDPR.
If contact is made for other reasons, this data processing is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in providing quick and easy contact options and responding to your inquiry. In this case, you have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Article 6(1)(f) GDPR.
We use your personal data only to process your request. Your data will then be deleted in accordance with statutory retention periods, unless you have consented to further processing and use.
Further information on terms of service and data protection when using WhatsApp can be found athttps://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy .

Orders

Collection, processing and transfer of personal data during orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to handle your inquiries. Providing this data is necessary for entering into a contract. Failure to provide this data will result in the contract not being concluded. This processing is based on Article 6(1)(b) GDPR and is necessary for the performance of a contract with you.
Your data will be shared with, for example, shipping companies, dropshipping and fulfillment providers, payment service providers, order processing service providers, and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transfer is limited to the minimum necessary.

Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. The EU Commission has issued an adequacy decision for Canada. The EU Commission has also issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to the EU Commission's Standard Contractual Clauses.

Reviews Advertising


Data collection when writing a comment or review
When you comment on or rate an article or post, we collect your personal data (name, email address, comment text) only to the extent that you provide it. This data is processed for the purpose of enabling and displaying comments and ratings.

By submitting your comment/review, you consent to the processing of the data you provide. This processing is based on Article 6(1)(a) of the GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the lawfulness of processing based on consent before its withdrawal. Your personal data will then be deleted.

When your comment/review is published, the name and email address you provided will be published.

Use of the email address for sending newsletters
We use your email address to send you information and offers via newsletter, provided you have expressly consented to this. The data processing serves solely the purpose of promotional communication. For this purpose, we process your email address and, if applicable, other data that you voluntarily provided when subscribing to our newsletter.
The processing is based on Article 6(1)(a) GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on the consent before its withdrawal.
You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. Despite removal from the mailing list, we may still store your email address on a so-called blacklist to prevent you from receiving newsletter emails from us in the future. This storage is based on Article 6 Paragraph 1 Letter f GDPR, due to our and your legitimate interest in preventing the reuse of your email address for sending our newsletter. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.

Inventory management

Use of an external merchandise management system
We use an enterprise resource planning (ERP) system for order processing. For this purpose, your personal data collected during the ordering process will be transferred to...
SevDesk GmbH, Im unteren Angel 1, 77652 Offenburg
transmitted.

The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is based on Art. 6 para. 1 lit. b GDPR.

Payment service provider credit report

Using PayPal
We use the PayPal payment service on our website, provided by PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal"). The data processing serves the purpose of offering you the option of payment via this service. By selecting and using PayPal as your payment method, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the chosen payment method. This processing is based on Article 6(1)(b) GDPR.
All PayPal transactions are subject to the PayPal Privacy Statement. You can find it at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Using PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of offering you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies may also be used for this purpose. These cookies enable the recognition of your browser.
Your personal data is processed on the basis of Article 6(1)(f) GDPR, based on our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object to this processing of your personal data at any time, on grounds relating to your particular situation.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the chosen payment method. This processing is based on Article 6 Paragraph 1 Letter b GDPR. Further information on data processing when using the PayPal Express payment service can be found in the corresponding privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS .

Using PayPal Checkout
We use the PayPal Checkout payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of offering you the option of paying via this service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) GDPR.

Cookies may be stored that allow your browser to be recognized. The resulting data processing is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.

Credit card via PayPal, direct debit via PayPal & "Pay later" via PayPal
For certain payment methods, such as credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical methods using credit reference agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit reference agency and uses the information received about the statistical probability of payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may include probability values ​​(score values) calculated using scientifically recognized mathematical-statistical methods, which may incorporate address data, among other factors. Your legitimate interests are protected in accordance with legal regulations. The data processing serves the purpose of credit assessment for initiating a contract. This processing is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in protecting against payment defaults when PayPal provides services in advance.
You have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data based on Article 6(1)(f) GDPR by notifying PayPal. Providing this data is necessary for concluding the contract with your chosen payment method. Failure to provide this data will result in the contract not being able to be concluded with your chosen payment method.

Third-party providers
When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is based on Article 6(1)(b) GDPR. To process this payment method, PayPal may then forward the data to the respective provider. This processing is also based on Article 6(1)(b) GDPR. Local third-party providers may include, for example:

  • Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
  • Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)


Purchase on account via PayPal
When paying via invoice, the data required for payment processing is initially transmitted to PayPal. To process this payment method, PayPal then transmits the data to Ratepay GmbH (Franklinstrasse 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you using the selected payment method. This processing is based on Article 6 Paragraph 1 Letter b GDPR. Ratepay may conduct a credit check using mathematical-statistical methods (probability or score values) with credit agencies, following the procedure described above. The data processing serves the purpose of credit assessment for initiating a contract. This processing is based on Article 6 Paragraph 1 Letter f GDPR, due to our overriding legitimate interest in protecting against payment defaults when Ratepay provides services in advance. Further information on data protection and which credit agencies Ratpay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/ .

Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

Using Klarna payment options
We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; "Klarna") on our website. By selecting and using payment via Klarna, the data required for payment processing is transmitted to Klarna in order to fulfill the contract with you using the chosen payment method. This processing is based on Article 6(1)(b) GDPR.

Cookies may be stored that allow your browser to be recognized. The resulting data processing is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.
"Pay Later" (invoice), "Pay Now" (payment by direct debit, credit card, instant bank transfer), "Financing" (installment purchase)
For certain payment methods such as " Pay Later" (invoice), "Pay Now" (payment by direct debit, credit card, instant bank transfer), "Financing" (installment purchase), Klarna reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies.
For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, email address, IP address, and order-related data, to a credit agency for identity and credit verification. Klarna uses the information obtained about the statistical probability of payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may include probability values ​​(score values) calculated using scientifically recognized mathematical-statistical methods, which incorporate address data, among other factors. Your legitimate interests are protected in accordance with legal regulations. The data processing serves the purpose of credit assessment for initiating a contract. This processing is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in protecting against payment defaults when Klarna provides services in advance. You have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data based on Article 6(1)(f) GDPR by notifying Klarna. Providing this data is necessary for concluding the contract with your chosen payment method. Failure to provide this data will result in the contract not being able to be concluded with your chosen payment method.
Further information, in particular regarding which credit agencies Klarna shares your personal data with, can be found at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies .
General information about Klarna can be found at: https://www.klarna.com/de/ . Your personal data will be processed by Klarna in accordance with applicable data protection regulations and as described in Klarna's privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy .
Using the payment service provider Stripe
We use the payment service Stripe, provided by Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, on our website. The data processing serves the purpose of offering you the option of payment via this service. By selecting and using Stripe, the data required for payment processing is transmitted to Stripe in order to fulfill the contract with you using the chosen payment method. This processing is based on Article 6(1)(b) GDPR.
Stripe reserves the right to obtain a credit report, if necessary, based on mathematical-statistical methods using credit reference agencies. For this purpose, Stripe transmits the personal data required for a credit check to a credit reference agency and uses the information received about the statistical probability of payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may include probability values ​​(score values) calculated using scientifically recognized mathematical-statistical methods, which incorporate, among other things, address data. Your legitimate interests are taken into account in accordance with legal regulations. The data processing serves the purpose of credit assessment for initiating a contract. This processing is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in protection against payment default when Stripe provides services in advance.
You have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data based on Article 6(1)(f) GDPR by notifying Stripe. Providing this data is necessary for concluding the contract with your chosen payment method. Failure to provide this data will result in the contract not being able to be concluded with your chosen payment method.
All Stripe transactions are subject to the Stripe Privacy Policy, which can be found at https://stripe.com/de/privacy 

Cookies

Our website uses cookies. Cookies are small text files that are stored in or by the internet browser on a user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that enables the browser to be uniquely identified when the website is visited again.
Cookies are stored on your computer. Therefore, you have full control over their use. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, please note that you may then not be able to fully utilize all the functions of this website.
The links below provide information on how to manage (including disable) cookies in the most common browsers:
Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies to make our website more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after you navigate to a different page and to offer you services. Some features of our website cannot be offered without the use of cookies. For these features, it is necessary that the browser is recognized even after a page change.
The use of cookies or similar technologies is based on Section 25 Paragraph 2 of the German Telemedia Act (TDDG). The processing of your personal data is based on Article 6 Paragraph 1 Letter f of the GDPR, due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our services.
You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.

Use of the Cookie Consent Manager CCM19
We use the Cookie Consent Manager CCM19 from HB legal tech GmbH (Kohlgartenstraße 11 - 13,04315 Leipzig; "CCM19") on our website as part of a data processing agreement.
The plug-in is hosted on consenttool.haendlerbund.de and allows you to grant consent to data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw previously granted consent. The data processing serves the purpose of obtaining and documenting necessary consents to data processing and thus complying with legal obligations.
Cookies are used for this purpose. The following information, among other things, may be collected, stored, and potentially transferred to HB legal tech GmbH: randomly assigned ID, consent status, date and time of consent/rejection. The data is stored for one year and one month and then deleted. This data will not be shared with any other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR.
Further information on data protection can be found at: https://www.haendlerbund.de/de/datenschutzerklaerung .


Ad tracking analysis

Use of Google Analytics 4
We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. To this end, Google, on behalf of the operator of this website, will use the information obtained to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator.
The following information may be collected, among other things: IP address, date and time of the page visit, click path, information about the browser and device you are using, pages visited, referrer URL (website from which you accessed our website), location data, and purchase activity. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices, and any other data Google holds about you.

Your IP address is shortened by us on our own servers beforehand. Google thus receives only pseudonymized data.

Google uses technologies such as cookies, web storage in the browser, and tracking pixels that enable analysis of your website usage. The use of cookies or similar technologies is based on your consent pursuant to Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TDDG) in conjunction with Article 6 Paragraph 1 Letter a of the GDPR.

Your personal data is processed with your consent on the basis of Article 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

We use the advanced consent mode. In this mode, even if consent is not given, user data is transmitted to Google in the form of "pings." These pings can contain, among other things, the following information: IP address to deduce the IP country (the IP address itself is not logged), date and time of the page request, URL of the visited pages, user agent, referrer URL (the website from which our website was accessed), or information about triggering website events such as a conversion. Based on this information, Google models user data to perform comprehensive usage analysis despite the refusal of consent.

The information generated about your use of this website is generally transmitted to and stored on a Google server in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus committed to complying with European data protection principles. Both Google and US government authorities have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de .

Using Shopify statistics
We use the statistics and analytics functions of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website as part of order processing. Shopify is a company affiliated with Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and made available in reports, analyses, and statistics. This includes the collection and processing of the following device information: information about the web browser, IP address, time zone, and some of the cookies installed on your device. When you navigate the website, information about the web pages or products visited, the referrer URL (the website from which you accessed our website), and information about how you interact with the website are also collected. Technologies such as cookies, web beacons, tags, and pixels (electronic files used to collect information about how you navigate the website) are used for this purpose.
Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. The EU Commission has issued an adequacy decision for Canada. The EU Commission has also issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to the EU Commission's Standard Contractual Clauses.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TDDG) in conjunction with Article 6 Paragraph 1 Letter a of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information about data protection at Shopify at https://www.shopify.com/de/legal/datenschutz , information about the data processing agreement at https://www.shopify.com/de/legal/dpa and information about the cookies used at https://www.shopify.com/de/legal/cookies .

Using Microsoft Clarity
We use the analytics tool “Microsoft Clarity” from Microsoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; “Microsoft”) on our website. Microsoft is a company affiliated with Microsoft Corporation (One Microsoft Way, Redmond, Washington 98052, USA).
The data processing serves the purpose of tailoring, optimizing, and analyzing our website to user needs. The tool randomly records the movements of website visitors. This creates a log of mouse movements, scrolling behavior, time spent on the site, and clicks (a so-called heatmap).
For this purpose, cookies or similar technologies are used. The following information, among other things, may be collected: IP address, time of access, click path, information about the device you are using (device type, screen size and resolution, unique device identifier, operating system), information about the browser you are using (browser type and browser version), location data, preferred language for displaying the website, visited subpages, time spent on the site, viewed content, requested website or file.
User profiles are created from this data under a pseudonym. The data is not used to personally identify website visitors and is not combined with the personal data of the pseudonym holder. Microsoft is contractually prohibited from selling the collected data to any other third parties.
Your data may be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has certified itself under the TADPF and has therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TDDG) in conjunction with Article 6 Paragraph 1 Letter a of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Detailed information about the cookies used and their function can be found at https://learn.microsoft.com/en-us/clarity/setup-and-installation/cookie-list . Information about the storage period of the collected data can be found at https://learn.microsoft.com/en-us/clarity/setup-and-installation/data-retention . Further information about data protection when using Microsoft Clarity can be found at https://learn.microsoft.com/en-us/clarity/faq#privacy , https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data , and https://clarity.microsoft.com/terms . General information about data protection at Microsoft can be found at https://privacy.microsoft.com/de-de/privacystatement .

Use of the Meta Pixel
We use the Meta Pixel of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.
Meta and we are jointly responsible for the collection of your data and its transfer to Meta when you use this service. This is based on an agreement between us and Meta regarding the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://de-de.facebook.com/legal/terms/businesstools . Specifically, we are responsible for fulfilling the information obligations under Articles 13 and 14 of the GDPR, for complying with the security requirements of Article 32 of the GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Articles 33 and 34 of the GDPR, insofar as a personal data breach affects our obligations under the joint processing agreement. Meta is responsible for enabling the data subject rights in accordance with Articles 15-20 GDPR, complying with the security requirements of Article 32 GDPR with regard to the security of the service, and fulfilling the obligations under Articles 33 and 34 GDPR, insofar as a personal data breach affects Meta's obligations under the joint processing agreement.
The purpose of this application is to target website visitors with interest-based advertising on the social networks Facebook and Instagram. For this purpose, the Meta remarketing tag has been implemented on the website. This tag establishes a direct connection to the Meta servers when you visit the website. This transmits information to the Meta server about which of our pages you have visited. Meta then associates this information with your personal Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you will then be shown personalized, interest-based ads.
The application also serves the purpose of generating conversion statistics. This allows us to see the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag, as well as what actions they took after being redirected to that website. However, we do not receive any personally identifiable information.
Your data may be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Meta is certified under the TADPF and has therefore committed to complying with European data protection principles.
Your personal data is processed with your consent on the basis of Article 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can deactivate the "Custom Audiences" remarketing feature here. Further information about the collection and use of data by Meta, your related rights, and options for protecting your privacy can be found in Meta's privacy policy at https://www.facebook.com/about/privacy/ .


Using Google Ads conversion tracking
We use the online advertising program "Google Ads" on our website and, within this framework, conversion tracking (visit action evaluation). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad served by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited lifespan, do not contain any personally identifiable information, and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked across the websites of different Ads customers.
The information collected using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any personally identifiable information. We use the advanced consent mode. In this mode, even if consent is not given, user data is transmitted to Google in the form of "pings." These pings may contain information such as: IP address to determine the IP country (the IP address itself is not logged), date and time of the page view, URL of the visited pages, user agent, referrer URL (the website from which our website was accessed), or information about triggering website events such as a conversion. Based on this information, Google models user data to perform comprehensive usage analysis despite the user's refusal to consent.
Your data may be transferred to Google LLC servers in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TDDG) in conjunction with Article 6 Paragraph 1 Letter a of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/
Use of the remarketing or "similar audiences" function of Google Inc.
We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application serves the purpose of analyzing visitor behavior and interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. These cookies record website visits and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to reflect previously viewed product and information areas.
Your data may be transferred to servers of Google LLC in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TDDG) in conjunction with Article 6 Paragraph 1 Letter a of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Further information about Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/

Using the Pinterest tag
We use the Pinterest tag of Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website.
This application is designed to target website visitors with interest-based advertising on the social network Pinterest. To achieve this, the Pinterest conversion tag has been implemented on the website. This tag establishes a direct connection to Pinterest's servers when you visit the website. This transmits information to Pinterest's servers about which of our pages you have visited. Pinterest associates this information with your personal Pinterest user account if you are logged into the social network. When you visit Pinterest, you will then be shown personalized, interest-based Pinterest ads.
When you access our website via a pin on the social network Pinterest, a conversion tracking cookie is placed on your computer. These cookies have a limited lifespan, do not contain any personal data, and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the pin and were redirected to this page. The information collected using the conversion cookie is used to generate conversion statistics and thus optimize our website. This may include, among other things, the following information: the total number of users who clicked on one of our pins and were redirected to our website, the subpages visited on our website (e.g., category or product pages), search queries on our website, your shopping cart contents, and completed transactions.
Your data may be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not TADPF certified. Data transfers are based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de .
The use of cookies or similar technologies is based on your consent pursuant to Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TDDG) in conjunction with Article 6 Paragraph 1 Letter a of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
For more information about how Pinterest collects and uses data, your related rights and options for protecting your privacy, please see Pinterest's privacy policy at https://policy.pinterest.com/de/privacy-policy .


Plug-ins and other


Using Google Tag Manager
We use the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript and HTML tags used to implement tracking and analytics tools. The data processing serves the purpose of tailoring and optimizing our website to user needs.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it enables the triggering of other tags that can collect and process personal data.
Further information on terms of use and data protection can be found here .

Using YouTube
We use the YouTube video embedding function on our website, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This feature displays videos hosted on YouTube within an iFrame on the website. The "Enhanced Privacy Mode" option is enabled. This means that YouTube does not store any information about website visitors. Information is only transmitted to and stored by YouTube when you actually watch a video. Your data may be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself under the TADPF and has therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TDDG) in conjunction with Article 6 Paragraph 1 Letter a of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Further information on the collection and use of data by YouTube and Google, your related rights and options for protecting your privacy can be found in YouTube's privacy policy at https://www.youtube.com/t/privacy .

Using Vimeo
We use plugins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) on our website to embed videos from the “Vimeo” portal.
When you access pages on our website that contain such a plug-in, a connection is established to Vimeo's servers, and the plug-in is displayed on the page by sending a message to your browser. This transmits both your IP address and information about which of our pages you have visited to Vimeo's servers.
If you are logged into Vimeo, Vimeo will associate this information with your personal user account. When using the plug-in functions (e.g., by starting a video by clicking the corresponding button), this information will also be associated with your Vimeo account.
Your data may be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Vimeo is certified under the TADPF and has therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TDDG) in conjunction with Article 6 Paragraph 1 Letter a of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
For more information on the purpose and scope of data collection, as well as the further use and processing of data by Vimeo, and your related rights and options for protecting your privacy, please see Vimeo's privacy policy: https://vimeo.com/privacy

Integration of the buyer seal logo
Our website features the buyer seal logo (Händlerbund Management AG, Kohlgartenstraße 11-13, 04315 Leipzig). When you access our website, your browser automatically sends information to the Händlerbund Management AG server. This information is temporarily stored in a server log file for 7 days. The following information is collected automatically and stored until it is automatically deleted:
  • IP address of the requesting computer,
  • Date and time of access,
  • Name and URL of the retrieved file,
  • Website from which access is made (referrer URL),
  • browser used, protocol and, if applicable, the operating system of your computer as well as the name of your access provider.
The temporary storage of the IP address by the system is necessary to enable the delivery of the website. For this purpose, the IP address must be stored for the duration of the session. Storage in log files is carried out to ensure the functionality of the website. In addition, the data serves to optimize the website and to ensure the security of the IT systems. This data is not stored together with other personal data. The legal basis for data processing is Article 6(1)(f) GDPR.

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of ensuring consistent font display on our website. To load the fonts, a connection to Google's servers is established when the page is accessed. Cookies may be used in this process. Among other things, your IP address and information about the browser you are using are processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TDDG) in conjunction with Article 6 Paragraph 1 Letter a of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ and at https://developers.google.com/fonts/faq .

Data subject rights and storage period

Storage duration
After complete contract fulfillment, the data will initially be stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial law retention periods, and then deleted after the expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
Provided the legal requirements are met, you have the following rights under Articles 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
Furthermore, pursuant to Article 21 Paragraph 1 GDPR, you have the right to object to processing based on Article 6 Paragraph 1 f GDPR, as well as to processing for direct marketing purposes.

Right to lodge a complaint with the supervisory authority
According to Article 77 of the GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is unlawful.

You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:

Independent State Centre for Data Protection Schleswig-Holstein
PO Box 71 16
24171 Kiel
Tel.: +49 431 9881200
Fax: +49 431 9881223
Email: mail@datenschutzzentrum.de

Right to object
If the processing of personal data listed here is based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time with effect for the future on grounds relating to your particular situation.
After an objection has been lodged, the processing of the data in question will cease, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of establishing, exercising or defending legal claims.

Last updated: July 22, 2025