This year's BOOT (21.01. - 29.01.2023) was something special, because the previous two (2021 + 2022) were canceled due to Corona. So for such an important European trade fair it's almost like a "restart". This was also reflected in the newly structured hall concept. Many topics and exhibitors were repositioned, some moved to other halls. What must have annoyed some exhibitors (they had gotten used to the conditions over many years) was seen positively by others, because they recognized the opportunity and the new challenge. So do we at CrazyChair.
When planning and preparing for the trade fair, we decided on a completely new appearance. Our stand in Hall 11 was located on an important "through route" that is used intensively by visitors. Our stand was a head stand, so it was open on 3 sides. With an area of 72 square meters (12m front length and 6m depth) it was impressive.
And then the decision: the back wall + base will be black! We wanted to put our stainless steel stands in the limelight with the colored hammocks and hanging chairs. Our new logo with a short statement is only large on the back wall. And instead of large images, we installed an 85-inch screen in the middle, over which an image video ran.
Here the team setting up the 12m long back wall with lighting.
What was a small risk for us, to present our products in such a puristic way as on a stage, was very well received. Thank you to everyone who was interested and besieged us. And a big thank you to the many customers who, after trying it out and receiving intensive advice, decided on CrazyChair and ordered it directly.
I can only confirm that we did a lot of things right: For us as exhibitors it was the 24th BOOT and this year also the most successful. Thanks to everyone who supported us and chose CrazyChair products!